Specialist Outlets

Due to the complexity of handling magazines, non-core retailers are often put off from stocking magazines. Those that do stock magazines, have to rely on posting any returns back to the wholesaler.

RASCAL has an innovative solution through its Rover program. This allows merchandisers or retailers to sub- supply specialist outlets, for example, garden centres, fishing tackle shops, bike shops and golf clubs.

To simplify the process, the merchandiser or retailer can visit a store, scan in the new magazines, scan out returns and bring additional supplies for existing titles. The store manager enters a pin number to confirm the action taken. A net sale invoice is then left at the store or sent electronically to the Head Office. Additional supplies for existing titles can be taken to the stores. This takes away the stress from the retailer as they do not have to do anything.

Results of the sales figures can then be produced for Head Office or for publishers far quicker than through the usual channels.

Rascal Features