In-Store Questions

Until now, it has been very hard for retail head offices to communicate to all of their stores simultaneously. Through the RASCAL PDA, retail head offices have the ability to ask the store questions and have the responses collated automatically and reported immediately.

For example, the retailer might want to find out which stores are still awaiting returns collections from their wholesalers from the previous day. The retailer might also want to check promotional compliance in the store to ascertain if they have put a certain title on the correct promotional mechanic. The question function could also be used to ascertain how well a new title is selling.

Once a question has been asked, the responses are collated and sent directly to the RASCAL website for immediate viewing.

This facility is invaluable for both retailers and publishers. It allows live information to be quickly collated. For the retailer, this could be used to prove that publisher promotions are actually in the designated areas of the store. For the publisher, the information can be used to ascertain how well new titles are selling and how to manage advertising campaigns to respond to this.

RASCAL Features