
RASCAL completed a national roll-out in June 2006 of its returns management system to Sainsbury’s 826 Stores. This has given them greater visibility of the Magazine category than they ever had.
RASCAL is currently rolling out to 175 Bells and Jackson Stores which have now merged into the Sainsbury’s Portfolio bringing the total number of stores to 1001 Stores.
Phil Carroll, Senior Buyer, News and Magazines at Sainsbury's stated that:
"Since Sainsbury's commissioned RASCAL Solutions to carry out magazine barcode scanning in all our stores, Rascal has provided a transparency that has improved our range visibility. The RASCAL system has reduced shrinkage and improved our return of unsold magazines".