
RASCAL is the most comprehensive in store newspaper and magazine system in the world. The system was developed in partnership with a major grocery retailer who was having trouble managing a non-core part of their business. RASCAL solved the problem by allowing the retail head office to manage its staff while giving complete visibility to every process of the chain.
RASCAL enables a user of limited experience to have the clarity necessary to minimise stock losses and maximise sales whilst still having total staff control. The RASCAL system has been compiled by two ex-wholesalers with complete knowledge of the wholesale pitfalls that have made this category almost unmanageable to anyone used to normal retail procedures.
The RASCAL system is currently being used in Tesco, Sainsbury and One Stop stores and being trialled in many others, both multiple and independent. It has brought huge monetary benefits to retail through inventory management, while at the same time enabling publishers to benefit from early sales and display information.
The flexibility of RASCAL is that it also gives publishers the scope to effectively expand into areas that are not currently selling magazines. Although written primarily to manage newspapers and magazines, RASCAL can be equally effective with any other product carrying a barcode.